Portfolio Details
Project Information
- Category: Writings
- Purpose: Intership
- Place: Interlace Studies Bali
- Project year: 2025
Project Overview
This project was carried out to support digital marketing evaluation by conducting social media analytics and performance monitoring. The role focused on tracking key engagement metrics to understand audience behavior and assess the effectiveness of published content across social media platforms.
The objective of this project was to monitor and document social media performance in order to identify engagement patterns and provide data-driven insights that support future content planning and optimization.
Key Features
Engagement Metrics Tracking
Key social media metrics such as follower growth, likes, shares, and overall engagement were consistently monitored to evaluate content performance.
Data Documentation and Evaluation
Performance data was recorded and organized systematically, enabling clearer evaluation of trends and supporting strategic decision-making.
Content Performance Insight
Analytics results were used to identify which types of content performed best, helping guide improvements in content direction and posting strategies.